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Founded in 2009 by Elvia Lahman and Hannah Metz, The Loved One began as a vintage wholesale business. Demand for its quality vintage and American made lingerie inspired expansion into the world of retail, with an online store and a series of pop-up shops in Los Angeles and New York before settling into their own space in Pasadena. Along with a comprehensive collection of women's apparel The Loved One carries menswear, children's, maternity and more.